Creative Kit

TIPS & INSPIRATION

ATELIER CANEVAS SELECTION

Clever use of interactive features and seamless user experience.
Get inspiration from ads that captured the attention of our team and La Presse readers.
  • Banque Nationale du Canada
  • Association des concessionnaires GM du Québec
  • Association des concessionnaires GM du Québec
  • Fédération des producteurs de lait du Québec
  • Les grands explorateurs
  • Altitude sports
  • Théâtre Denise-Pelletier
  • Boulangerie St-Méthode
  • Cégep de Thetford
  • Bell Média (Crave)
10 TIPS FOR CREATING ENGAGING, SUCCESSFUL ADVERTISING
  • 1
    DEFINE YOUR OBJECTIVE

    Keeping your ad's objective and key performance indicator (KPI) in mind throughout the creation process will give you the best chance of achieving the desired results.

  • 2
    CREATE TABLET-TAILORED ADS

    Get creative! Rather than replicating a standard web banner or print ad, make the most of tablet's interactive possibilities.

  • 3
    SPARK READERS' INTEREST

    Give your brand the attention it deserves by creating an original, fun, and entertaining concept. Make it playful if possible—doing so will increase reader engagement and information retention.

  • 4
    KEEP IT SIMPLE

    Prioritize a single type of interaction and make sure your visuals are user-friendly and easy to understand, with clear, straightforward steps. Simplicity is efficiency!

  • 5
    KEEP IT SHORT

    Be concise. Deliver a short, impactful message that's easy to grasp within seconds. You'll grab readers' interest faster.

  • 6
    USE OUR ICONOGRAPHY

    Only use La Presse+ icons, and make sure they're featured properly. This will ensure a clear and user-friendly ad experience.

  • 7
    LINK IT TO A WEBSITE

    To lighten copy and visuals, use web links. In addition to capturing readers' attention more effectively, you'll keep them engaged with your brand for longer.

  • 8
    USE A CALL-TO-ACTION

    Use clear, compelling calls-to-action (CTAs) to prompt users to initiate, discover, participate, touch, etc. (We recommend using an action verb.)

  • 9
    ENSURE READABILITY

    Your ad needs to be optimally displayed for maximum engagement. Make sure contrasts are adequate and respect the recommended minimum font size, as this directly influences user comprehension.

  • 10
    GRAB ATTENTION

    High-quality images and videos are essential: the visual aspect of an ad captures up to 40% of user attention.

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