A Reputable Media Outlet

We’re trustworthy

The 2022 CanTrust Index ranked La Presse Canada’s second most trusted brand, just after the Canadian Red Cross. At a time when people are inundated with fake news, this show of loyalty to North America’s largest independent French-language newsroom is a great honour. It has taken time and constant reinvention to build this level of trust. And we are determined to maintain it, which is why Atelier La Presse follows strict guidelines. The dividing line between the newsroom and ad sales is clear (and sacrosanct!), our ad ratio never exceeds 50%, and our privacy policy sets the bar.

  • 1884

    La Presse is founded

  • 1971

    The newspaper has its highest print run ever – over 220,000 copies

  • 2000

    The Cyberpresse website comes online

  • 2010

    The first Apple iPad is unveiled

  • 2013

    La Presse+ is launched

  • 2017

    La Presse publishes its final print issue

  • 2018

    La Presse becomes an independent, not-for-profit media outlet

  • 2019

    The mobile app is revamped

  • 2020

    On March 21, La Presse+ is accessed by more than 330,000 unique tablets, 1.5 times more readers than our highest print run

  • 2020

    Studio XTRA (now Atelier XTRA) is created

  • 2021

    In a clear sign that the new business model and shift to digital were the right move, La Presse generates profits allowing it to reinvest in its journalistic mission

  • 2023

    La Presse celebrates its 10th anniversary

  • The all-digital ecosystem delivers content on 3 platforms: La Presse+ on digital tablet, the website at LaPresse.ca and the La Presse mobile app. We also have over 780,000 newsletter subscribers and 1,650,000 social media followers.
  • La Presse+

    Our effective engagement platform has replaced the paper newspaper in the hearts and minds of our loyal readership.

  • LaPresse.ca

    Our website, accessible both on computer and mobile, allows us to reach the greatest number of people.

  • La Presse mobile app

    Our scalable mobile app keeps readers informed throughout the day, no matter where they are.

  • “Know your audience” is good advice. And tapping into Atelier Radar’s insight allows us to do just that. Our readers are willing to share their interests and concerns with us on a regular basis.

  • 60 billion

    data points are collected every year on our platforms.*

  • 8,000 people

    sit on our reader panel and regularly participate in our surveys.

  • 100+ initiatives

    are conducted annually by the Atelier Radar to collect data on our readership*.

  • * La Presse uses the most advanced security measures to protect the personal information readers entrust to us. La Presse is formally committed to upholding the strictest security principles.

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