ADVERTISING FORMATS

Integrated native banner with video
Integrated native banner with video 16:9
  • PLATFORMS
    LA PRESSE+
    Tablet app
    LA PRESSE
    Mobile app
    LAPRESSE.CA
    Web (desktop and tablet)
    LAPRESSE.CA
    Web (mobile)
    REQUIRED ELEMENTS

    • Title: Up to 50 characters including spaces.
    • Advertiser name: Up to 30 characters including spaces.
    • Description: Up to 90 characters including spaces.
    • Call to action: Up to 20 characters including spaces.
    • Video (MOV, MP4): 16:9 ratio, Maximum 30 seconds. Maximum 30 mb.
    • Poster image: 16:9 ratio, 1280x720, Max 1000 kb

    FURTHER NOTES

    • Number of visuals allowed : 2
    • Standardized layout.
    • The use of a favicon is recommended for the logo. Horizontal logo not recommended.
    • The default logo appears on a white background. Optionally, you may provide an alternate logo optimized for dark mode.
    • The description does not appear in web-mobile and app context. On desktop, the entire character set of the description may not be able to be displayed in full. In this case, a hyphenation after the last word displayed will be followed by ellipsis (...).
    • In order to avoid confusion for our readers, the call-to-action can't include the word "article".
    • Only one impression tracker can be added per creative
    • Video ad serfing fee: 2$ CPM

    DEADLINES AND DELIVERY METHOD

    External: 2 business days before campaign start date.

    Creative and destination URL can be sent by email as attachment or with a link to file transfer service (e.g. WeTransfer, Dropbox).

    File name must only contain alphanumerical characters, hyphen or underscore. Do not include special characters, accents or spaces.

    Provide a publication calendar if there are several creatives.

    THIRD PARTY

    Third party impression trackers are accepted.

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