Our Ecosystem
The power of our reach

Our all-digital ecosystem is the result of a bold transition that began in 2010 in response to the seismic shift in the media landscape, when we decided that innovation was the key to delivering content. Today we take great pride in our unique ecosystem and its enormous reach.

  • 69%
    monthly reach across all platforms

    Most people in Quebec (including your current and potential customers) consume content on our platforms.

    Source: Comscore, multi-platform, Quebec adults 18+, La Presse [P] (tablet app, mobile app, website (on computer or mobile). Quebec Internet audience 18+: 7 100 500
  • 4 261 000
    unique users per month across all platforms

    This makes La Presse the most popular news media website in Quebec.

    Source: Comscore, multiplatform, Quebec adults 18+, average monthly unique users/visitors from January to December 2021.
  • 1 650 000
    social media followers

    Our reach extends beyond our platforms, where some of our readers hang out (when they’re not reading La Presse).

  • 76%
    average viewability of a half page ad across the ecosystem

    A multiplatform strategy provides optimal visibility to ensure you reach your target audience where they are.

    Source: Google Ad Manager. Average of formats offered
La Presse+
  • La Presse+ is an effective engagement platform that combines the advantages of traditional and digital media so you get the best of both worlds. La Presse+ readers are attentive, well-informed and loyal and we are able to analyze their behaviour to develop results-driven strategies.
  • 265 900
    daily unique tablets

    Source: Snowplow, daily average unique tablets, January to December 2019, 2021.

  • 52 minutes
    average time spent on La Presse+ on weekends (40 minutes on weekdays)

    Source: Snowplow, 2021, average time spent on Saturday and Sunday

  • 100%
    viewability of a dynamic full screen ad
  • 1.74%
    average clickthrough rate for a dynamic full screen ad

    Source: Google Ad Manager, January to March 2021

LaPresse.ca
  • LaPresse.ca is the go-to news site for 3 out of 5 Quebecers. The website is computer-, tablet- and mobile- friendly, attracts a huge amount of traffic every day and is SEO-optimized.
  • 645 000
    unique users every day

    Source: Snowplow, daily average unique cookies, January to December 2019, 2021.

  • 78%
    visibility for a 970 x 415 px banner

    Source: Google Ad Manager, January to March 2021

  • 0,38%
    average clickthrough rate for a 970 x 415 px banner

    Source: Google Ad Manager, January to March 2021

  • 86
    Google domain authority ranking for good SEO
La Presse mobile app
  • More and more readers install our mobile app every day. People look at it multiple times a day in all kinds of scenarios. Our mobile strategy takes this into account to optimize your ad campaigns.
  • 340 000
    unique users every day

    Source: Snowplow, daily average January to December 2021

  • 77%
    visibility for a medium rectangle ad (300 x 250 px)

    Source: Google Ad Manager, January to March 2021

  • 0,31%
    average clickthrough rate for a half page ad (300 x 600 px)

    Source: Google Ad Manager, January to March 2021

  • 4
    average daily sessions per user

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