ADVERTISING FORMATS

Collection format
Collection format
  • PLATFORMS
    LA PRESSE+
    Tablet app
    LA PRESSE
    Mobile app
    LAPRESSE.CA
    Web (desktop and tablet)
    LAPRESSE.CA
    Web (mobile)
    REQUIRED ELEMENTS


    1. Logo (PNG with transparent background): 300x100 pixels minimum, ratio 3:1
    2. Inspirational image (PNG): 636x424 pixels minimum, ratio 3:2
    3. Title: Maximum 40 characters
    4. Subtitle: Maximum 50 characters
    5. CTA: Maximum 12 characters
    6. Panel label LP+: Maximum 40 characters
    7. Product tile (PNG/JPG): 220x220 pixels minimum, ratio 1:1

    1. Favicon (PNG with transparent background): 100x100 pixels minimum, ratio 1:1
    2. Display name: Maximum 30 characters
    PRODUCT CATALOG

    • The Collection format provides access to a product catalog:
      • An access to a GMC (Google Merchant Center) catalog
        • OR
      • A customized catalog (Excel file provided by La Presse to be completed)
    • Number of products displayed: Minimum 4, maximum 16

    ADDITIONAL INFORMATION

    • Inspirational image:
      • The inspirational image is used as the background image in the three advertising spaces.
      • It is recommended that you do not reuse a product image for the inspirational image.
      • No logos are permitted.
      • No text (promotion, legal, etc.) is permitted.
    • Inspirational video:
      • It is possible to use an inspirational video instead of an inspirational image.
      • No logos are permitted.
      • No text (promotion, legal, etc.) is permitted.
      • Resolution: 1920x1080 pixels, ratio 16:9
      • Format: .MP4, .AVI or .MOV, bitrate : 3500 kbps
      • Maximum size: 200 mb
      • Hosting fees: To be discussed with your sales representative.
    • The number of characters always includes spaces.
    • Impression trackers are permitted for this format.
    • Click trackers are not permitted for this format.

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