Double big box
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PLATFORMS
LA PRESSE+
Tablet appLA PRESSE
Mobile appLAPRESSE.CA
Web (desktop and tablet)LAPRESSE.CA
Web (mobile)
DIMENSIONS
Width : 300 pixels
Height : 600 pixels
FILE TYPE
JPEG, GIF, PNG, HTML5 compatible with Google Ad Manager
See HTML5 guidelines for Ad Manager →
FILE SIZE
If hosted by La Presse: Maximum 180k
Third-party tag: Initial size 180kb, up to 2.2mb subsequent download.
ANIMATION
Max autoplay animation is 30 seconds, however we accept unlimited loop for GIF.
VIDEO
- Click initiated only.
- Control buttons mandatory (play/pause).
- Video streaming only.
- The video tag of your HTML must specify the playsinline attribute.
AUDIO
- Must be muted by default.
- User-initiated.
- Control buttons mandatory (mute/unmute).
CONTRASTING BORDER
All white and light-coloured creative must have a one-pixel border. (1px - #ccc recommended).
DEADLINES AND DELIVERY METHOD
Creative built by La Presse: Assets must be sent 5 business days before campaign start date.
External: 2 business days before campaign start date.
Creative can be sent by email as attachment or with a link to file transfer service (e.g. WeTransfer, Dropbox).
File name must only contain alphanumerical characters, hyphen or underscore. Do not include special characters, accents or spaces.
Provide a publication calendar if there are several creatives.
THIRD PARTY
Third party trackers compatible with Google Ad Manager are accepted.
Third party tags compatible with Google Ad Manager are supported*. Internal redirect tags are recommended for Google Campaign Manager users. If adding a third-party verification pixel to a Campaign Manager tag, please traffic the pixel as an additional event tracker in Campaign Manager.
Blocking tags not accepted for sponsorship. If using a blocking tag for an ROS display campaign, the advertise must share the full list of blocks being applied. If the blocking tag displays a public service announcement (PSA) instead of the ad, the PSA must be French copy.
Please note there may be a discrepancy between Google Ad Manager and the third party. IAB’s discrepancy tolerance is +/-10%.
*With the exception of 300x600 sponsorships on a LP+ screen.