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  • La Presse+ advertising
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  • ADVERTISING FORMATS
    • Double big box
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  • Branded content
  • XTRA PRODUCTION
ADVERTISING FORMATS

Product carousel

Product carousel
  • PLATFORMS
    LA PRESSE+
    Tablet app
    LA PRESSE
    Mobile app
    LAPRESSE.CA
    Web (desktop and tablet)
    LAPRESSE.CA
    Web (mobile)

    REQUIRED ELEMENTS

    • Logo : PNG
    • Product cards : PNG
    • Call to action and destination URL


    FURTHER NOTES

    Standardized layout. The pagination elements, the location of the call-to-action area as well as the advertising disclosure (PUBLICITÉ, VOS OFFRES) can't be modified. The order in which cards appear in the carousel is determined by the file names.

    Logo

    • 200x60 (or same ratio), Maximum 250k
    • Required naming convention : logo.png

    Cards

    • Minimum 3, Maximum 10.
    • Maximum 2 items per card.
    • Maximum size 1080x1080.
      (Note that images will undergo automatic compression to meet the maximum size requirements of this format. PNG format is used as a priority to ensure optimum quality).
    • File naming convention: (nb).png The (nb) determines the position in the carousel.
      Required naming convention : 1.png will be the first product displayed.
    • Minimum text size (1080x1080 format): 58 px
    • Ultra condensed fonts must be avoided.

    Call-to-action and URL

    • Recommended calls-to-action :
      Voir la circulaire (View the flyer)
      Voir le produit (View product)
      Acheter le produit (Buy the product).
    • Maximum character count: 14
    • CTA text and button colors: Advertiser's choice. Hex or RGB code accepted.
    • Destination URL : HTTPS recommended.
      A unique link can be added for each card.

    Versions and corrections

    • Number of visuals allowed per reservation: 4
    • Number of corrections allowed per visual: 2


    PRODUCTION SOLUTIONS AND DELIVERY DEADLINES

    Client produced visuals: Pricing $250$ - Assets delivery deadlines: 3 business days for the first publication, 2 days for subsequent publications.

    Transcontinental produced assets: Pricing TBD (estimated between $100 and $300 depending on the number of cards). Assets delivery deadline: First publication, 15 business days for new TC clients, 10 business days for active TC clients. 5 business days for subsequent publications.


    THIRD PARTY

    Third party impression trackers are accepted.

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  • 514 285-6931

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