- Creative Kit
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La Presse+ advertising
- Inspiration and tips
- File formats and sizes
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Ecosystem advertising
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- Double big box
- Big box
- Super billboard
- Billboard
- Leaderboard
- Mobile banner
- Super agora
- Product carrousel
- Integrated native banner
- Integrated native banner with video
- Panorama
- Splash
- Pre-roll (instream)
- In-text video (outstream)
- Double big box with video 16:9
- Double big box with video 1:1
- Double big box with video 9:16
- Super billboard with video
- Billboard with video
- Super Agora with video
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Branded content
- XTRA PRODUCTION
ADVERTISING FORMATS
Double big box with video 1:1
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PLATFORMS
LA PRESSE+
Tablet appLA PRESSE
Mobile appLAPRESSE.CA
Web (desktop and tablet)LAPRESSE.CA
Web (mobile)
REQUIRED ELEMENTS
- Image (JPG, PNG) : 300x600 pixels, Maximum 150 k.
- Video (MOV, MP4) : Ratio 1:1, Maximum 30 secondes. Maximum 30 mo.
- Destination URL
FURTHER NOTES
- Standardized layout. The image and video are inserted in Google Ad Manager to create a 300x600 banner with 1:1 video. The banner will be composed of a 300x600 image layered over a 270x270 video player that is centered in height and width. To display the video, a 270x270 transparency will be cut out of the image.
- The video automatically plays where not restricted by the browser. In instances where the browser does not allow autoplay, the user must click to play the video.
- Mute by default. User must click for sound.
- The video should end on an image rather than a black frame.
- Make sure to use the preview tool to validate your assets respect our specs and to get a glimpse of your banner before sending the assets.
DEADLINES AND DELIVERY METHOD
Assets must be sent 2 business days before campaign start date.
Assets can be sent by email as attachment or with a link to file transfer service (e.g. WeTransfer, Dropbox).
File name must only contain alphanumerical characters, hyphen or underscore. Do not include special characters, accents or spaces.
Provide a publication calendar if there are several creatives.
THIRD PARTY
Third party impression trackers are accepted.