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La Presse+ advertising
- Inspiration and tips
- File formats and sizes
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Ecosystem advertising
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- Double big box
- Big box
- Super billboard
- Billboard
- Leaderboard
- Mobile banner
- Integrated native banner
- Integrated native banner with video
- Dynamic carousel
- Product carousel
- Collection format
- Newsletters
- Panorama
- Pre-roll (instream)
- Splash
- Vertical Pre-roll (instream)
- In-text video (outstream)
- Double big box with video 16:9
- Double big box with video 1:1
- Double big box with video 9:16
- Super billboard with video
- Billboard with video
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Branded content
- XTRA PRODUCTION
ADVERTISING FORMATS
Newsletters
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PLATFORMS
Email
(web and app)
DIMENSIONS
Format desktop:
Width : 625 pixels
Height : 150 pixels
Format mobile:
Width : 300 pixels
Height : 250 pixels
SIZE
180 ko
FILE TYPE
JPG, PNG or GIF (static)
VISUALS
- One creative per format
- Basic creative with a few words (max. 15 words)
- No promotional messages with discounts or offers
- Passive call to action (i.e. Learn more)
- No direct link to the newsletter, its content or its colors/visual identity
FURTHER NOTES
Although there are two advertising slots (one at the top and one at the bottom of the newsletter), some users may not see both advertisements.
