Web
Get Inspired
Optimize your ad
The +WEB icon (or any other external link icon) is required to redirect users to a website.
A call-to-action should always be paired with the +WEB icon (or any other external link icon) to maximize the click-through rate.
To preview what your website will look like when opened in La Presse+, and to ensure it adapts well and provides great readability, open the browser on your tablet, visit your site and place your tablet place horizontally in landscape position. The ratio you'll see is similar to the one you'll see in La Presse+.
IMPORTANT: Your website's pop-ups cannot be displayed when the site is accessed from La Presse+.
The URL link must lead to a site whose content is in French. If this is not the case, the message "site en anglais" must be displayed next to the +WEB icon.
The URL link only works if the reader's tablet is connected to the internet. If there is no internet connection, an error message will appear.
Special characters in URLs must be encoded using a Uniform Resource Identifier (URI).
The attribute
target="_blank"
is not supported in the application. Please remove them from your tags<a>
before delivery of your material.When using the Send e-mail → button, be sure to use the parameter
mailto
in your attributeshref
.
Example:<a href="mailto:votreadresse@votredomaine.ca">
Note: Spaces are not allowed in file names or URLs.
Compatible formats for this interaction
-
Full-screen980 x 670 pixels
Maximum size: 600 ko
Dimensions
Standard: 980 x 670 pixels
Retina: 1960 x 1340 pixels
Learn more → -
Half-screen480 x 670 pixels
Maximum size: 500 ko
Dimensions
Standard: 480 x 670 pixels
Retina: 960 x 1340 pixels
Learn more → -
¼ Vertical230 x 670 pixels
Maximum size: 300 ko
Dimensions
Standard: 230 x 670 pixels
Retina: 460 x 1340 pixels
Learn more → -
¼ Horizontal480 x 325 pixels
Maximum size: 300 ko
Dimensions
Standard: 480 x 325 pixels
Retina: 960 x 650 pixels
Learn more → -
⅙ Horizontal480 x 210 pixels
Maximum size: 250 ko
Dimensions
Standard: 480 x 210 pixels
Retina: 960 x 420 pixels
Learn more →
For improved display quality, we suggest providing your ad images in Retina format, which means at 200% of the final HTML ad format. (The final ad file will retain the standard dimensions with only the image dimensions doubled.)
Example for full screen:
Final HTML file: 980 x 670 px
Assets folder images: 1960 x 1340 px
Pay particular attention to the following points:
Minimum text size in Retina format: 38 pixels
Minimum icon size in Retina format: 80 pixels