- Creative Kit
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La Presse+ advertising
- Inspiration and tips
- File formats and sizes
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Ecosystem advertising
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- Double big box
- Big box
- Super billboard
- Billboard
- Leaderboard
- Mobile banner
- Product carrousel
- Integrated native banner
- Integrated native banner with video
- Panorama
- Splash
- Pre-roll (instream)
- In-text video (outstream)
- Double big box with video 16:9
- Double big box with video 1:1
- Double big box with video 9:16
- Super billboard with video
- Billboard with video
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Branded content
- XTRA PRODUCTION
Pre-roll (instream)
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PLATFORMS
LA PRESSE+
Tablet appLA PRESSE
Mobile appLAPRESSE.CA
Web (desktop and tablet)LAPRESSE.CA
Web (mobile)
DIMENSIONS
16:9 ratio recommended. Video adapts to different player dimensions.
FILE TYPE
MP4, MOV, VAST
FILE SIZE
Maximum 30mb
LENGHT
- 15 seconds for ROS campaigns
- 15 or 30 seconds for La Presse+ point of entry video sponsorship.
FURTHER NOTES
- Max bit rate: 2,500 kbps
- Do not add countdown or skip button.
- With the exception of movie trailers, English sound track with French subtitles are not accepted.
DEADLINES AND DELIVERY METHOD
External: 2 business days before campaign start date.
Creative and destination URL can be sent by email as attachment or with a link to file transfer service (e.g. WeTransfer, Dropbox).
File name must only contain alphanumerical characters, hyphen or underscore. Do not include special characters, accents or spaces.
Provide a publication calendar if there are several creatives.
THIRD PARTY
Third party trackers compatible with Google Ad Manager are accepted.
Third party tags compatible with Google Ad Manager are supported. Do not wrap your VAST. VPAID not accepted.
Blocking tags not accepted.
Please note there may be a discrepancy between Google Ad Manager and the third party. IAB’s discrepancy tolerance is +/-10%.
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