- Creative Kit
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La Presse+ advertising
- Inspiration and tips
- File formats and sizes
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Ecosystem advertising
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- Double big box
- Big box
- Super billboard
- Billboard
- Leaderboard
- Mobile banner
- Product carrousel
- Integrated native banner
- Integrated native banner with video
- Panorama
- Splash
- Pre-roll (instream)
- In-text video (outstream)
- Double big box with video 16:9
- Double big box with video 1:1
- Double big box with video 9:16
- Super billboard with video
- Billboard with video
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Branded content
- XTRA PRODUCTION
ADVERTISING FORMATS
Panorama
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PLATFORMS
LA PRESSE+
Tablet appLA PRESSE
Mobile appLAPRESSE.CA
Web (desktop and tablet)LAPRESSE.CA
Web (mobile)
REQUIRED ELEMENTS
Homepage version
- Image (JPG, PNG, HTML)
- Sticky* (JPG, PNG, HTML)
- Lateral HEX colour code
- Central HEX colour code
Article version
- Image (JPG, PNG, HTML)
- Sticky* (JPG, PNG, HTML)
- HEX colour code
Mobile version
- Image (JPG, PNG, HTML)
- Sticky* (JPG, PNG, HTML)
- HEX colour code
Destination URL
* Optional
FURTHER NOTES
View detailled technical requirements →
DEADLINES AND DELIVERY METHOD
Creative built by La Presse: ssets must be sent 7 business days before campaign start date.
External: 2 business days before campaign start date.
Creative can be sent by email as attachment or with a link to file transfer service (e.g. WeTransfer, Dropbox).
File name must only contain alphanumerical characters, hyphen or underscore. Do not include special characters, accents or spaces.
Provide a publication calendar if there are several creatives.
THIRD PARTY
Third party impression trackers are accepted.