ADVERTISING FORMATS

Billboard with video
970x250 video
  • PLATFORMS
    LA PRESSE+
    Tablet app
    LA PRESSE
    Mobile app
    LAPRESSE.CA
    Web (desktop and tablet)
    LAPRESSE.CA
    Web (mobile)
    REQUIRED ELEMENTS

    • Image (JPG, PNG) : 970x250 pixels, Maximum 150 k.
    • Video (MOV, MP4) : Ratio 16:9, Maximum 30 secondes. Maximum 30 mo.
    • Destination URL

    FURTHER NOTES

    • Standardized layout. The image and video are inserted in Google Ad Manager to create a 970x250 banner with video. The banner will be composed of a 525x250 image and 445x250 video player. The image can be placed to the right or left of the video player.
    • The video automatically plays where not restricted by the browser. In instances where the browser does not allow autoplay, the user must click to play the video.
    • Mute by default. User must click for sound.
    • The video should end on an image rather than a black frame.
    • Make sure to use the preview tool to validate your assets respect our specs and to get a glimpse of your banner before sending the assets.

    DEADLINES AND DELIVERY METHOD

    Assets must be sent 2 business days before campaign start date.

    Assets can be sent by email as attachment or with a link to file transfer service (e.g. WeTransfer, Dropbox).

    File name must only contain alphanumerical characters, hyphen or underscore. Do not include special characters, accents or spaces.

    Provide a publication calendar if there are several creatives.

    THIRD PARTY

    Third party impression trackers are accepted.

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