Creative Kit

Double big box (fixed)
300 x 600 (FIXED)
  • PLATFORMS
    LA PRESSE+
    Tablet app
    LA PRESSE
    Mobile app
    LAPRESSE.CA
    Web (desktop and tablet)
    LAPRESSE.CA
    Web (mobile)
    TECHNICAL SPECIFICATIONS

    Standard dimensions: 300x600 pixels
    Retina dimensions: 600x1200 pixels
    Maximum size: 180 ko

    MATERIAL DELIVERY

    For a static ad: JPG, PNG
    For an animated ad: GIF, HTML5 (compatible with La Presse+)

    Incompatible softwares and librairies with La Presse+:

    • Adobe Animation
    • Adobe Edge
    • Google Web Designer
    • GSAP / GreenSock

    Tags hosting creative are not accepted.

    ADDITIONNAL INFORMATIONS

    • The term “fixed” is used to identify its placement in a specific location in La Presse+.
    • Automatic animation is permitted.
    • The +WEB icon is strongly recommended.
    • The entire ad is clickable.
    • A border around the ad is not required, each placement in La Presse+ contains a 20-pixel gray border.

    • Video: The “play” icon must be used to start the video. The video is not included in the total weight of the ad.
    • Audio: The “audio” and “pause” icons must always be visible and accessible to play an audio clip. The audio is not included in the total weight of the ad.

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