ADVERTISING FORMATS

Product carrousel

Product carrousel
  • PLATFORMS
    LA PRESSE+
    Tablet app
    LA PRESSE
    Mobile app
    LAPRESSE.CA
    Web (desktop and tablet)
    LAPRESSE.CA
    Web (mobile)

    REQUIRED ELEMENTS

    • Logo : PNG
    • Product cards : PNG
    • Call to action and destination URL


    FURTHER NOTES

    Standardized layout. The pagination elements, the location of the call-to-action area as well as the advertising disclosure (PUBLICITÉ, VOS OFFRES) can't be modified. The order in which cards appear in the carrousel is determined by the file names.

    Versions and corrections

    • Number of visuals allowed per reservation: 4
    • Number of corrections allowed per visual: 2

    Logo

    • 200x60 (or same ratio), Maximum 250k
    • File name must be Logo_(advertisername).png
    • Required naming convention : Logo_yourbrandname.png

    Cards (PNG)

    • Minimum 3, Maximum 10.
    • Maximum 2 items per card.
    • Minimum size 300x300, maximum size 1080x1080.
      (Note that images will undergo automatic compression to meet the maximum size requirements of this format).
    • Minimum text size (300x300 format): 16 px
    • Minimum text size (1080x1080 format): 58 px
    • Ultra condensed fonts must be avoided.
    • File naming convention: Card(nb).png The (nb) determines the position in the carrousel.
      Required naming convention : Card1.png will be the first product displayed.

    Call-to-action and URL

    • Recommended calls-to-action : Voir la circulaire (View the flyer), Voir le produit (View product), Acheter le produit (Buy the product).
    • Maximum character count: 14
    • CTA text and button colors: Advertiser's choice. Hex or RGB code accepted.
    • Destination URL : HTTPS recommended.


    PRODUCTION SOLUTIONS AND DELIVERY DEADLINES

    Client produced visuals: Pricing $250$ - Assets delivery deadlines: 3 business days for the first publication, 2 days for subsequent publications.

    Transcontinental produced assets: Pricing TBD (estimated between $100 and $300 depending on the number of cards). Assets delivery deadline: First publication, 15 business days for new TC clients, 10 business days for active TC clients. 5 business days for subsequent publications.


    THIRD PARTY

    Third party impression trackers are accepted.

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