TACTIL advertising contest is back

Montreal, February 14, 2022

La Presse is proud to announce the return of its prestigious advertising contest, TACTIL, to highlight and reward the incredible creativity of La Presse’s partners in the advertising and marketing industry. Submissions are being accepted in two distinct categories: interactive advertising (HTML) and branded content (XTRA).

Simple and free registration

The registration period begins today and will continue until midnight Friday, April 22, 2022. Submissions must have been published in La Presse+ between January 1 and December 31, 2021.

TACTIL is open to all creators of interactive advertisements or branded content published in La Presse+ in 2021. The elements submitted can be the work of agencies, advertisers or freelancers. The same participant may submit up to five (5) pieces per category to the contest. To register, or for more information, visit : https://publicite.lapresse.ca/tactilcontest/index.html

List of awarded prizes

Participants in each category have a chance to win the following prizes:

  • Interactive Advertising (HTML) category

    Three iPad Pro, three Appel Pencil and a $15,000 media campaign on La Presse platforms for the winning team.

  • Branded Content Category (XTRA)

    Three iPad Pro, three Appel Pencil and a $15,000 media campaign on La Presse platforms for the winning team.

2022 Jury

Nine experienced and well-known advertising and marketing industry professionals will make up the jury responsible for evaluating the entries and selecting the winners.

About La Presse

La Presse is the French-language media outlet of choice for Canadians, and is an independent Québec institution operating in a not-for-profit structure. Its mission is to produce quality information accessible free of charge to the largest possible audience. Its content is distributed on several platforms, including tablet app, mobile app and website available across all digital platforms. The recipient of numerous awards for the quality of its content and design, La Presse is known for its distinctive, rich and diversified coverage of news and current events. La Presse is also known for its in-depth investigative series, special reports, as well as the voice it lends to important discussions. Learn more at https://www.lapresse.ca/


Michaël Majeau

Director, Communications and Brand Image

514 285-7000 ext. 7730 - mmajeau@lapresse.ca

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