Ryker and Spyder – Opening your horizon

April 17th to June 26th, 2022

Campaign objectives
  • The goal of this campaign was to make the road accessible to everyone, while contributing to changing the perception of three-wheeled recreational vehicle drivers.
  • Strategy

    Through a series of four branded content pieces, each featuring a real-life portrait and a story that was both touching and surprising, readers were introduced to passionate Can-Am drivers. The campaign also featured ads positioned in a context appropriate to Can-Am as well as an organic integration of their ambassador Roxane Bruneau in SUITE magazine.

For our message to be heard, we needed a wide reach, and most importantly, for these inspiring stories to be read. Partnering with La Presse was a wise choice to roll out an engaging campaign, and we’re proud of its solid results, which have helped change the perception of this industry.
Martin Ethier, Director, Global marketing, Can-Am On-Road
XTRA REGULAR EDITION
  • 37 seconds
    5 seconds + engagement time
  • 312,779
    Engaged page vues
  • 35 %
    Average engagement rate
XTRA Web/mobile
  • 29,328
    Engaged page views
  • 2.34 %
    Click-through rate
Publicité plein écran
  • 0.98 %
    Click-through rate
  • 28 seconds
    5 seconds + engagement time
  • 11 %
    5 seconds + unique tablets
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