Pizza Nø 900

Summer 2022

Campaign Concept
  • A geotargeted multiplatform campaign to reach readers in the right place, at the right time, for the duration of the campaign.
  • Objectives

    Mainly conversion, a call to action towards a reservation or making an order.

  • Strategy

    The aim of the campaign was to promote franchisees within their sector. The ads were delivered to a specific audience of readers: geolocated based on the activity sectors (i.e., delivery zones) of different franchisees, during off-peak periods (Sunday to Wednesday, February through May) at the right time (noon to evening). The advertising concepts were simple, call-to-action oriented and customized for each franchise.

We really see the impact of our campaigns in La Presse through a considerable increase in orders and reservations. Franchisees even adjust their schedules based on the campaigns due to increased demand during that period.
Gabrielle Hamelin, Brand manager, Pizza Nø 900
Web/Mobile Advertising
  • 3.8 Millions
    Total impressions delivered
    • 27 ads (300 x 600)

    • Multiplatform

    • Geotargeted

    • Message customized for each franchise

  • 18,500
    Number of clicks
  • 0.48 %
    Click-through rate
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