Creative Kit

File formats and sizes

Ensure maximum advertisement outreach and delivery by adhering to the specified size limits.

Standard La Presse+ ad formats

  • Full-screen
    980 x 670 pixels

    Maximum size: 600 ko

    Dimensions
    Standard: 980 x 670 pixels
    Retina: 1960 x 1340 pixels

    Learn more →
  • Half-screen
    480 x 670 pixels

    Maximum size: 500 ko

    Dimensions
    Standard: 480 x 670 pixels
    Retina: 960 x 1340 pixels

    Learn more →
  • ¼ Vertical
    230 x 670 pixels

    Maximum size: 300 ko

    Dimensions
    Standard: 230 x 670 pixels
    Retina: 460 x 1340 pixels

    Learn more →
  • ¼ Horizontal
    480 x 325 pixels

    Maximum size: 300 ko

    Dimensions
    Standard: 480 x 325 pixels
    Retina: 960 x 650 pixels

    Learn more →
  • ⅙ Horizontal
    480 x 210 pixels

    Maximum size: 250 ko

    Dimensions
    Standard: 480 x 210 pixels
    Retina: 960 x 420 pixels

    Learn more →
Note

For improved display quality, we suggest providing your ad images in Retina format, which means at 200% of the final HTML ad format. (The final ad file will retain the standard dimensions with only the image dimensions doubled.)

Example for full screen:
Final HTML file: 980 x 670 px
Assets folder images: 1960 x 1340 px 

Pay particular attention to the following points:
Minimum text size in Retina format: 38 pixels
Minimum icon size in Retina format: 80 pixels

Impact formats*

  • Impact banner1
    725 x 122 pixels

    Maximum size: N/A

    Dimensions
    Standard: 725 x 122 pixels
    Retina: 1450 x 244 pixels

    Learn more →
  • Section impact2
    480 x 210 pixels

    Maximum size: 300 ko

    Dimensions
    Standard: 480 x 210 pixels
    Retina: 1960 x 420 pixels

    Learn more →
Note

*These ad formats have certain restrictions and must be approved by your account representative. A full-screen HTML ad positioned on screen 3 must be purchased with this ad placement.

1 An impact banner does not allow for animation or web redirects.

2 No interactivity or web redirection is accepted on a section impact.

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